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Friday Releases
How often have you waited for your favourite movie to release on a Friday? I’m sure many! But have you wondered why movies release on Friday?
The concept of releasing Bollywood movies on Fridays was adopted in the 1950s and Hollywood’s ‘Gone With The Wind heavily influenced Indian Cinema. Moreover, legendary movies like Mughal-E-Azam were among the first ones to release on this day. So why exactly is Friday the only day? Let’s find out.
The Tested Pattern
In India, we follow the American pattern for a film release. And this became a formula that worked in everyone’s favour. Thus, films releasing on Fridays became a tested pattern. Everyone now knows that every Friday there is a film that releases, so it doesn’t require marketing in that area.
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The Commercial Aspect
According to the distribution fee structure for movie releases, Friday is the most suitable day for theatres with single screens for releasing new movies. Also, producers have to pay less screening fees to multiplex owners for days other than Friday.
Also, Friday is the beginning of the weekend, so people like to get off work and rewind by watching a movie in the theatre. So Friday also is a good day for a release because of that.
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Astrological Reason
Movie business involves a lot of money, and seeking the help of astrology ensures them that their money is safe and that there wouldn’t be any huge failure. Many producers seek astrologers for suggestions for their movie names, release dates, etc. Moreover, astrology also explains the reasons behind Friday’s release. According to Astrology, Friday is the day of the planet Venus. Furthermore, Venus is the second brightest natural object second to the moon and is known for its energy. Thus, the energy of Venus exhibits positive energy for the film, which is set to release on a Friday.
Religious Reason
Religion drives us and our actions, so naturally, this aspect is influenced by it. Most directors and producers believe and feel that Friday is the day of Goddess Lakshmi. Therefore, this day brings wealth and blessings to Goddess Lakshmi. Furthermore, other religions also see Friday as an auspicious day as all the divine forces support it. Moreover, this day is also fixed for the Muhurat shot of the film. Thus, they believe that if all this is done on a Friday, the film will have a better box office collection. Thus, this answers our question of ” why movies release on Friday?”
